Privacy policy
Last updated: March 29, 2025
This Privacy Policy describes how Always Bright (the "Site," "we," "us" or "our") collects, uses and discloses your personal information when you visit, use or make a purchase from alwaysbright.com our services (the "Site") or otherwise communicate with us on the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "your" and "you(w)" refer to you as a user of the Services, whether you are a customer, website visitor or other person from whom we have collected information pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the updated Privacy Policy on the Site, update the date under "Last Updated," and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the Services, we collect (and have collected over the past twelve months) personal information about you from various sources, as set forth below. The information we collect and use depends on your interactions with us.
In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.
What personal information we collect
What type of personal data we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term "personal data," we mean data that identifies you, relates to or describes you, or can be associated with you. The following sections describe the categories and specific types of personal data we collect.
Information we collect directly from you
Information you provide to us directly through our Services may include the following:
- Contact information including your name, address, phone number and email address.
- Order Information including your name, billing address, delivery address, payment confirmation, email address and phone number.
- Account information including your username, password, security questions and other information used for account security.
- Shopping Data including the items you view, place in your cart, keep in your account, such as loyalty points, reviews, referrals or gift cards, or purchases.
- Savings points/product reviews/references/gift certificates
- Customer Support Information including the information you want to include in communications with us, such as when you send a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, in which case you may not be able to use or access these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do so, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) in order to process your payment, fulfill your orders and provide the products or services you have requested so that we can fulfill the agreement we have with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries and cookies.
All information we obtain from third parties is handled in accordance with this Privacy Policy. See also the section below, Websites and links from third parties.
How we use your personal information
- Delivery of products and services. We use your personal information to provide you with the Services in accordance with the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you might want to use. In this case, Shopify processes your data as set forth in the Privacy Policy and Consumer Privacy Policy.
- Marketing and advertising. We may use your personal data for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for products or services. This may include using your personal data to better tailor the Services and advertisements on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) AVG.
- Security and fraud prevention. We use your personal data to detect, investigate or take action on potential fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account login information secure. We strongly encourage you not to share your username, password and other access information with anyone else. If you believe your account has been hacked, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, according to Art. 6 (1) (f) AVG.
- Communication and service improvement. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services and maintain our business relationship with you according to Art. 6 (1) (f) AVG .
Cookies
Like many other websites, we use cookies on our Site. Specific information about the cookies we use related to supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and our Services (including to remember your actions and preferences), to perform analytics and better understand user interaction with the Services (in our legitimate interest to manage, improve and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can set your browser in the browser settings to delete or reject Cookies. Please note that deleting or blocking Cookies may adversely affect your user experience and cause some Services, including certain features and general functionality, to not work correctly or to become unavailable. In addition, blocking Cookies may not completely prevent the way we share information with third parties, such as our advertising partners.
Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you notify us of your preference via GPC, we treat such signal as a valid request to opt out of sharing/targeted advertising for the associated browser or device. And if we can link the device sending the signal to a Shopify account, we'll apply the opt-out request to the account as well. You can learn more about Global Privacy Control at https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other 'Do Not Track' signals that may be sent from your web browser or device.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes and other reasons covered by this Privacy Policy. Such circumstances may include:
- With suppliers or other third parties performing services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, handling and shipping).
- With business and marketing partners to provide services and display advertisements to you. Our business and marketing partners will use your information in accordance with their own privacy statements.
- When you instruct us, request or otherwise authorize us to transfer certain information to third parties, for example to provide you with products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our group of companies, in our legitimate interests to run a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service and to protect or defend the Services, our rights and the rights of our users or others.
We have disclosed the following categories of personal information and sensitive personal information about users for the purposes set forth above in "How we collect and use your personal information" and "How we disclose personal information":
| Categorie | Categories of recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information to conduct advertising and marketing activities as follows.
We have "sold" and "shared" personal data (as those terms are defined under applicable law) for the purpose of conducting advertising and marketing activities over the past 12 months, as follows.
| Categories of personal data | Categories of recipients |
|---|---|
| Identifying data such as name, e-mail address and phone number | Business and marketing partners |
| Commercial information such as details of products or services purchased | Business and marketing partners |
| Gebruiksgegevens | Business and marketing partners |
Third party websites and links.
Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or operated by us, it is important that you read their privacy and security policies and other terms and conditions. We do not warrant and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on those sites. Information that you provide in public or semi-public locations, including information that you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or a third party. The inclusion of such links on our Site does not in itself imply endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.
Data from children
The Services are not intended for use by children and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you may contact us at the contact information below to request that it be deleted.
As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of persons under 16 years of age.
Security and retention of your information
Please keep in mind that no security measure is perfect or impenetrable, and that we cannot guarantee "perfect security. In addition, data you send us may not be secure during transmission. We encourage you not to use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or to satisfy other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and may apply only in certain circumstances, and in certain cases we may deny your request, to the extent permitted by law.
- Right to access/know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
- Right to delete: You may have the right to request that we delete the personal information we hold about you.
- Right of Correction: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
- Right to opt out of sales, sharing or targeted advertising: You may have the right to request that we do not "sell" or "share" your personal data, or opt out of the processing of your personal data for purposes considered "targeted advertising" as defined by applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out is enabled, depending on where you are located, we will automatically treat this as a request to opt out of "selling" or "sharing" information for the device and browser you use to visit the Site.
- Restriction of Processing: You may have the right to ask us to stop or restrict the processing of personal data.
- Withdrawal of consent: Where we require your consent to process your personal data, you may have the right to withdraw this consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our denial.
- Manage communication preferences: We may send you promotional emails, and you may opt out of receiving them at any time by using the opt-out option included in the emails we send you. If you opt-out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.
You may exercise any of these rights where indicated on our Site or by contacting us at the contact information below.
We will not discriminate against you if you exercise any of these rights. We may need to collect information about you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized representative to make requests on your behalf to exercise your rights. Before we accept any such request from an authorized representative, we require the authorized representative to provide evidence of such authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.
Klachten
If you have any complaints about the way we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you have the right to appeal our decision by contacting us using the contact details below, or to submit your complaint to your local data protection authority. For the EEA, you will find here a list of the responsible data protection supervisory authorities.
International users
Please note that we may transfer, store and process your personal data outside the country in which you live. Your personal data is also processed by staff and external service providers and partners in these countries.
When we transfer your personal data outside Europe, we rely on recognized transfer mechanisms such as the European Commission's Model Contractual Clauses, or equivalent contracts issued by the relevant UK competent authority, where relevant, unless the data is transferred to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this privacy policy, or if you wish to exercise any of the rights available to you, please call or email us at info@alwaysbright.me or contact us at Leidsekruisstraat 35A, Amsterdam, 1017 RG, NL.
For the purposes of applicable data protection legislation and if not explicitly stated otherwise, we are the data controller for your personal data.
