Privacy Policy

Scroll to the bottom of the page to see the material changes and their effective dates.

Always Bright B.V. ("Always Bright") is the owner and operator of this website. All references to "we", "us", this "Website", or this "Site" shall be construed as Always Bright. We understand that visitors to this Website are concerned about the privacy of information. The following is a description of our privacy policy with respect to information, including Personal Information (as defined below), that we collect through this website.

By using this website, you accept the practices described in this Privacy Policy.

How we change this privacy policy

We reserve the right to amend this Privacy Policy at any time without prior notice by posting a revised Privacy Policy which may be accessed at any time by clicking on the "Privacy Policy" link on the home page of this site. Your continued use of this Site signifies your acceptance of the modified Privacy Policy.
You should periodically check the Privacy Policy for changes by clicking on the link at the top of the Privacy Policy for a list of material changes and their effective date.

The types of information we collect and how we collect it

Personal Information. We collect personal information that can be used to identify you ("Personal Information"). We collect Personal Information from you when you register on our site, place an order, sign up for our newsletter, respond to a survey, fill out a form or order an affiliate product from another company we work with. The personal information we collect may vary with each individual purpose for which you provide it, and may include one or more of the following categories: name, physical address, e-mail address, telephone number, credit card information including credit card number, expiry date, and billing address.

Usage data. The country of origin, the characteristics of the browser and the operating system used by the user, the various time data per visit (e.g. the time spent on each page of the site) and the details of the path taken within the site are recorded, paying special attention to the order of the pages visited, heatmap data and other parameters about the operating system of the user's device and/or IT environment ("Usage Data"). Usage Data is essentially anonymous when collected, but may be used indirectly to identify a person.

How we use your information:

Any information we collect from you may be used in one of the following ways:
  • To personalise your experience (your information helps us to better respond to your individual needs)
  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
  • To improve customer service (your information helps us respond more effectively to your customer service requests and support needs)
  • To process transactions (we may share or sell information to third parties for marketing or other purposes without your consent)
  • To administer a contest, promotion, survey or other site feature To send periodic emails
The e-mail address you provide to process your order may be used to send you information and updates regarding your order or enquiry, in addition to receiving company news, updates, promotions, related product or service information, etc.
Note: If at any time you wish to unsubscribe from receiving future emails, instructions for unsubscribing will be found at the bottom of each email.
We reserve the right to make unrestricted use of the Usage Data. For example, we may use Usage Data to compile and analyse statistics and trends about the use of this site and otherwise administer and improve this site for your use.

Disclosure to affiliated entities. We reserve the right to disclose your Personal Data to affiliated entities that we have, including our subsidiaries. Affiliated entities are those that we legally control (through voting rights) or that control us.

Disclosure to service providers for the operation of the website. We reserve the right to disclose your personal information to our trusted service providers who assist us in operating and maintaining this site. For example, we may use third parties to process payments, host our servers, provide security, and provide production, fulfillment, optimization, analysis and reporting services. We will use commercially reasonable efforts to ensure that these third parties agree to keep your information confidential or to provide information only to third parties that we believe in good faith have privacy and security policies acceptable to us and that they follow those policies.

Notice to successors. If we are acquired by or merge with a third party, or if we sell this website business or any part of this website business, we reserve the right to transfer your Personal Data as part of any such merger, acquisition, sale or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership or assignment to creditors, or the application of laws or equitable principles affecting the rights of creditors generally, we reserve the right to process your Personal Information to protect our rights or as required by law.

Disclosure in connection with legal proceedings and law enforcement. We reserve the right to disclose your Personal Information if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary (i) to comply with applicable laws, regulations, legal process or enforceable governmental requests (such as to comply with a subpoena or court order), or (ii) to investigate or enforce violations of our rights or the security of this Site.

When we participate in a joint venture. We may participate with another company or individual in the promotion of our products, services, promotions or contests or their products, services, promotions or contests. We reserve the right to disclose your Personal Information to them for the purposes of (i) compensation, transaction processing, fulfillment and support, and (ii) to provide you with other products, services, promotions and contests. These joint venture marketing partners may also contact you regarding other products, services, promotions or contests.

Marketing partners. We may share your Usage Data with our marketing partners, including third-party service providers, advertisers, ad networks and platforms, advertising agencies and data brokers and aggregators to provide personalized advertising. We may share Personal Data with our marketing partners to correlate and match our lists with our marketing partners' lists to create an "audience" for the purpose of serving personalized advertisements.

How we protect your information

We will use reasonable and appropriate security procedures consistent with applicable industry standards to protect data from unauthorised access by physical and electronic intrusion

We use password-protected directories and databases to keep your information safe.
We offer the use of a secure server. All sensitive/credit information provided is transmitted via Secure Socket Layer (SSL) technology and then encrypted into the database of our payment gateway providers so that it can only be accessed by authorised individuals with special access rights to such systems and kept confidential.

After a transaction, your personal information (credit cards, social security numbers, financial information, etc.) is no longer stored on our servers.
Despite all these efforts to protect your information, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, we cannot guarantee the security of any information you transmit to us or our online products or services, and you do so at your own risk.

Specific information on cookies, web beacons and codes of conduct

1st Party Cookies. We use 1st party cookies (passed by us) to track your current shopping session to personalise your experience and to allow you to retrieve your shopping cart at any time.

Third party cookies for web analytics and reporting. We reserve the right to use third party web analytics services. These services use third-party cookies (cookies provided by others besides us) to collect usage information about your use of this site. These web analytics services may also transfer this information to third parties when legally required to do so, or when these third parties process the information on the service's behalf.

Google Analytics is a web analytics service provided by Google Inc. ("Google"). Google uses the collected data to track and investigate how this site is used, to compile reports on the activities and to share them with other Google services. Information collected: Cookie and usage data. Visit the privacy policy at You can opt-out of the Google Analytics service using Google's Browser Adapter, available at

Third party cookies for crediting affiliate purchases; Flash Cookies. We reserve the right to use third party cookies, including Flash cookies, to credit any purchase you make on this site to one of our affiliate marketing partners who may have referred you to us. These cookies are only used to allocate the sale to the referring partner and not for any other purpose such as providing behavioural advertisements. Flash cookies are not the same as "browser cookies". Flash cookies
consist of an Adobe Flash Media Player local shared object (LSO) used for tracking purposes. The Adobe Flash Media Player is software that allows users to view content on their computer. Flash cookies are also accompanied by a browser cookie. If you delete the browser cookie, the Flash cookie may automatically create (or re-create) a replacement for the browser cookie. However, recent announcements indicate that the IE 8 and IE 9 browsers have been updated to also delete Flash cookies with a "delete history" function. For more information, Google "How do I delete a flash cookie".

Web Beacons - sometimes referred to as single-pixel gifs or clear gifs - are used to assist in the delivery of cookies, and they allow us to count users who have visited pages of our site. We may include Web Beacons in promotional e-mail messages or our newsletters to determine whether the messages have been opened and acted upon. Re-Marketing, Targeted Advertising, Online Behavioural Advertising

We reserve the right to participate in remarketing and behavioural targeting programmes with third-party advertising partners. These services allow us and our partners to display ads that are likely to be more relevant (such as behavioural or targeted ads based on information about your browsing history). This activity is performed through usage tracking and through the use of cookies to transmit information to the partners who manage the remarketing and behavioural targeting activity.

These third-party ad servers or ad networks may also use cookies and other tracking devices to track your activities on this site in order to measure the effectiveness of the advertisements and for other reasons stated in their own privacy policies. Tracking may include, but is not limited to: first party cookies, third party cookies, anonymous cookies, persistent identifiers, email opt-in, and search engine keywords. We have no access to or control over these cookies and other tracking tools that may be used by third party advertisers, and we are not responsible or liable for the policies and practices of these sites.

AdWords Remarketing (Google) - We reserve the right to participate in AdWords Remarketing, a Remarketing and Behavioral Targeting service provided by Google Inc. that links the activity of this site to the Adwords advertising network and the Doubleclick cookie. Information collected: Cookie and usage data. To unsubscribe, visit

For information in general about Google's remarketing advertising campaigns, and in particular about DoubleClick cookies and how to control and manage Google's advertising cookies for these campaigns, please visit /ads/.

For another Google resource on Google's use of cookies, please visit

For information on how Google uses data when you use Google partner sites or apps, please visit

For another Google-recommended source for opting out of third-party cookie use, please visit

Remarketing through Google Analytics for Display Advertising (Google) - We reserve the right to participate in all of the following Google Analytics Advertising Features from Google Inc. - Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration and Google Analytics Demographics and Interest Reporting. These features use first-party cookies (such as the Google Analytics cookie) to connect the tracking activities of Google Analytics and its cookies to the Adwords advertising network and the DoubleClick cookie (a third-party cookie). Information collected: Cookie and usage data, including target group data such as age, gender and interests. To unsubscribe, visit

Custom Audience (Facebook). We may participate in's Custom Audience programme, which allows us to display personalised ads to individuals on our email lists when they visit We provide personal information such as your e-mail address and telephone number to Facebook so that Facebook can determine whether you are a registered account holder with Facebook. You may opt out of participating in our Facebook Custom Audience by sending an email, from the email address for which you opted out, to the email address listed in our contact information below. In order for your opt-out to be effective, you must: (i) include the following text in the subject line of the email - "Opting Out of Website Custom Audience Ads", and (ii) include your name and email address in the body of the email. We will forward your name and email address to with a request to remove you from all of our Facebook Custom Audience Ads.

Other remarketing services. We reserve the right to offer additional remarketing services similar to those described above. These services allow us and our partners to display ads that are likely to be more relevant (such as behaviourally targeted or targeted ads based on information about your browsing history). You can use these services to opt-out: and .

Social Media Interactions

We invite you to share your participation in this site and your purchases. If you choose to use social media platforms such as Facebook, Twitter, Pinterest and Instagram, you are allowing interaction with these platforms or other third-party platforms directly from this Site, and in the process you may share certain profile elements, including your comments. Such sharing is subject to the privacy policies of each social media program.

Do Not Track Requests

Some web browsers have a "Do Not Track" function that allows you to tell websites you visit that you do not want them to track your online activities. Each browser communicates the "Do Not Track" signals to websites differently, making it impossible to honour every request correctly. To avoid potential communication errors between browser and website, we do not respond to "Do Not Track" signals at this time. As technology and communication between browser and website improves, we will re-evaluate our ability to honour "Do Not Track" signals and may make changes to our policy.

Updating of personal information

Upon request, we will permit you to request or make changes or updates to your Personal Information for legitimate purposes. We will ask for identification before approving such requests. We reserve the right to reject requests that are unreasonably repetitive or systematic, require an unreasonable amount of time or effort on the part of our technical or administrative staff, or undermine the privacy rights of others. We reserve the right to provide you with access to your Personal Information in any account you create on this Site for the purpose of making your own changes or updates, in which case instructions for making such changes or updates will be provided as necessary.

Third Party Links

From time to time, in our sole discretion, we may include or offer third-party products or services on our website. These third party sites have separate and independent privacy policies. We are therefore not responsible or liable for the content and activities of these linked sites. Nevertheless, we try to protect the integrity of our site and welcome any feedback about these sites.

Children's Privacy Protection Act
We are committed to maintaining online privacy for all website visitors, including children. This site is a general public site. In compliance with the Children's Online Privacy Protection Act (COPPA), we will not knowingly collect information from or sell it to children under the age of 13. If you are a parent or guardian who has discovered that your child under the age of 13 has provided his or her personally identifiable information without your permission or consent, we will delete the information from our active list at your request. To request the deletion of your child's information, please contact our website as listed under "Contact Us" below, making sure to include in your message the same login information your child provided.